Meet the Founders
Co-founders Cynthia Crane and Tiffany Liebeck share a deep passion for helping people connect through faith, creativity, and authentic community.
Drawing on decades of experience in ministry, marketing, and storytelling, they create meaningful content, workshops, and products designed to inspire genuine hope and encouragement. Their shared mission is simple: to create tools that make prayer, support, and faith easy to share—and impossible to forget.
At Uncomplicated Faith, our hearts are rooted in the belief that while life can feel overwhelming, sharing faith through actions, kindness, and grace is simple. It’s about living out faith beyond words—choosing compassion over judgment, unity over division, and remembering that true change comes from God and His Word. That is our heart.
Cynthia Crane
Co-Founder & Chief Creative Officer
Cynthia Crane is the Co-Founder and Chief Creative Officer of Uncomplicated Faith, where her joy for teaching and her passion for people come together to make faith approachable, engaging, and real. Her heart is to bring Scripture to life in ways that connect with every generation — combining fun, creativity, and depth in equal measure.
Before founding Uncomplicated Faith, Cynthia spent more than 25 years in full-time ministry, speaking internationally at schools, camps, churches, and conferences. She has served with the International Network of Children’s Ministry, Children’s Ministry Magazine, and was a keynote speaker at the National KidMin Conference.
At Uncomplicated Faith, Cynthia continues to do what she loves most — helping people experience the truth of God’s Word through authentic connection, joy, and encouragement.
Tiffany Liebeck
Co-Founder & CEO
Tiffany Liebeck is the Co-Founder and CEO of Uncomplicated Faith. Her vision is rooted in the belief that real connection is created when people show up for one another through meaningful words and action. She is committed to fostering hope, encouragement, and community.
With a background in marketing and communications, Tiffany has led strategic initiatives across live events, product launches, and digital platforms. She brings a thoughtful, people-centered approach to her work, using storytelling and design to create experiences that are meaningful, accessible, and lasting.
Together with her co-founder, Cynthia Crane, Tiffany created Prayers That Stick and Thoughts That Stick—collections designed to turn words into tangible acts of care. Through these brands, they offer simple, lasting ways for people to share prayer, encouragement, and gratitude—helping meaningful words live on and continue to make a difference beyond the moment.